Sans Other Mylip 7 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, industrial, retro, arcade, brutalist, sporty, impact, ruggedness, retro tech, modularity, signage clarity, squared, blocky, compressed counters, rounded corners, notched.
A heavy, block-built sans with squared silhouettes and slightly rounded outer corners. Strokes are consistently thick and monolinear, with counters cut as narrow slots and rectangular apertures, producing a stencil-like, notched feel in several forms. The geometry favors straight edges and flat terminals, while subtle rounding and small internal cut-ins keep the shapes from reading as purely rigid. Lowercase echoes the uppercase construction, with compact bowls and tight openings that emphasize mass and a dense, poster-ready texture.
Best suited to large-scale display settings such as posters, cover art, titles, product packaging, and high-impact signage. It also works well for branding marks and short, punchy phrases where a dense, blocky texture is desirable and letterforms have room to breathe.
The overall tone is forceful and utilitarian, with a retro-tech and arcade-like attitude. Its chunky forms project toughness and immediacy, evoking industrial labeling, scoreboards, and bold signage where impact matters more than delicacy.
The design appears aimed at delivering maximum visual weight with a mechanical, modular construction, balancing hard-edged geometry with minor rounding for approachability. Its cut-in details and narrow counters suggest an intention to create a distinctive, industrial display voice rather than a neutral text face.
Because the counters and apertures are very tight, readability can drop quickly at small sizes or in long passages, especially in pairs with similar silhouettes (e.g., C/G/O/Q and E/F). The numerals match the same squared, cut-out construction, helping headlines and numbering feel cohesive.