Sans Normal Ebmet 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Caldina' by Artegra (names referenced only for comparison).
Keywords: ui labels, branding, editorial, packaging, signage, clean, modern, friendly, informal, technical, readability, modernity, approachability, clarity, forward motion, rounded, open apertures, soft terminals, humanist, airy.
A slanted sans with smooth, rounded construction and softly sheared, calligraphic motion. Strokes stay even and clean, with generous counters and open apertures that keep forms readable at a glance. Curves are broadly circular and the joins are calm rather than sharp, giving letters an easy rhythm. The lowercase shows a single-storey a and g, a round i-dot, and overall open, spacious proportions; numerals follow the same rounded, straightforward geometry.
Well suited to interface text, labels, and short-to-medium editorial passages where a warm, modern sans italic is needed. It can also support branding and packaging that benefits from an approachable, contemporary voice, as well as signage and display lines where the forward slant adds motion without sacrificing clarity.
The overall tone feels contemporary and approachable, balancing a utilitarian clarity with a relaxed, conversational slant. Its smooth curves and open forms project friendliness and simplicity rather than formality.
Designed to provide a clear, rounded sans italic that feels modern and friendly while remaining practical for everyday communication. The emphasis appears to be on smooth geometry, open readability, and a consistent slanted rhythm across the character set.
The italic angle is steady and consistent across capitals, lowercase, and figures, producing a cohesive forward flow. Letterforms favor simplicity and legibility over decorative detail, with minimal visual noise and a clean silhouette.