Serif Other Etda 10 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, magazine titles, editorial, fashion, theatrical, whimsical, dramatic, display impact, editorial drama, decorative texture, luxury styling, flared, chiseled, incised, high-shouldered, swooping.
A decorative serif with bold, sculpted letterforms and pronounced triangular wedge terminals that read as flared, chiseled cuts rather than conventional bracketed serifs. Strokes show a controlled, calligraphic modulation with sharp joins and occasional deep ink-trap-like notches that create strong internal negative shapes. The design leans on swelling curves, tapered ends, and asymmetrical detailing—especially in rounds and diagonals—producing a lively, slightly irregular rhythm while remaining consistently drawn. Lowercase forms are compact and characterful, with prominent ear/terminal gestures and a notable mix of rounded bowls and sharp spurs; numerals match the same cut-in, display-oriented construction.
Best suited to display settings such as headlines, poster typography, mastheads, and brand marks where its carved terminals and animated rhythm can be appreciated. It can work effectively for packaging and editorial titling, especially in short phrases, where the distinctive counters and spurs add texture and hierarchy.
The overall tone feels editorial and couture-leaning, with a theatrical sharpness that suggests luxury packaging, magazine titling, or high-style event graphics. Its crisp wedge cuts and dramatic counters add a slightly whimsical, storybook edge that can also read gothic or avant-garde depending on context and spacing.
The design appears intended to reinterpret classical serif construction through a decorative, incised lens—combining calligraphic modulation with sharp wedge terminals to create a distinctive, fashion-forward display voice. It prioritizes memorable silhouettes and graphic texture for impactful titling rather than extended text neutrality.
The face relies heavily on internal cutouts and pointed terminals, so spacing and size materially affect clarity; at larger sizes the incised details become a defining texture. Round letters (like O/C/G) emphasize carved openings, and several glyphs exhibit intentionally idiosyncratic silhouettes that prioritize personality over neutrality.