Sans Superellipse Oldin 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Milky Bar' by Malgorzata Bartosik (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, industrial, posterish, playful, retro, punchy, space saving, high impact, approachable strength, display clarity, condensed, rounded, blocky, compact, soft corners.
A condensed sans with heavy, compact strokes and softly rounded corners throughout. The shapes lean on squared, superellipse-like curves rather than true circles, giving counters a rounded-rectangle feel and a sturdy, engineered rhythm. Terminals are blunt and consistent, joins are tight, and spacing is compact, producing a strong vertical texture in lines of text. Numerals and capitals maintain the same dense, built-up silhouette, with minimal modulation and clear, simplified construction.
Best suited to headlines, posters, and short bursts of copy where density and impact are desired. It also fits packaging, branding marks, and signage that benefit from a compact footprint and strong color on the page. Use with generous size or leading when longer text is required.
The overall tone feels bold and utilitarian with a friendly edge—like industrial labeling softened by rounded geometry. Its compressed proportions and chunky forms create an energetic, assertive voice that reads as modern-retro and slightly playful rather than formal.
The design appears intended to deliver maximum presence in tight horizontal space while keeping the tone approachable via rounded geometry. It prioritizes bold, simplified letterforms and a compact rhythm for attention-grabbing display typography.
In text, the narrow set and heavy weight create a prominent “barcode” rhythm, making word shapes tall and packed. The rounded-rectangle counters and short apertures favor impact over openness, especially at smaller sizes, while larger settings emphasize its graphic personality.