Serif Normal Ipbah 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, reports, branding, classic, bookish, refined, traditional, formal, text reading, editorial clarity, traditional tone, general purpose, bracketed, calligraphic, oldstyle, diagonal stress, open counters.
A conventional serif with bracketed wedge-like serifs and softly tapered stroke endings. The letterforms show moderate stroke modulation with a subtly calligraphic feel, including diagonal stress in round shapes and gentle flare at terminals. Proportions are fairly open with generous counters; capitals are stately and evenly weighted, while the lowercase maintains a steady rhythm with clear ascenders and descenders. Numerals follow the same oldstyle-influenced detailing, with rounded forms and crisp serif joins that keep the texture consistent in text.
Well-suited to long-form reading in books and editorial layouts where a steady, familiar serif texture is desirable. It also works for formal communication materials such as reports and institutional documents, and can support understated branding when a traditional, cultivated tone is needed.
The overall tone is literary and traditional, suggesting established editorial typography rather than expressive display styling. Its restrained contrast and familiar shapes read as calm, trustworthy, and slightly formal, with a refined, classical voice.
The design appears intended as a dependable, general-purpose text serif with classical proportions and understated detailing. It aims to provide comfortable readability and a polished, conventional voice across both continuous text and headline-sized setting.
Curves are smooth and continuous, and joins are clean, producing an even typographic color across mixed-case setting. The design favors clarity over sharp eccentricities, with subtle individuality appearing in the gently sculpted terminals and the balanced, open round letters.