Sans Normal Vurum 2 is a regular weight, very narrow, low contrast, upright, very short x-height font.
Keywords: display, headlines, posters, packaging, children’s media, playful, quirky, friendly, handmade, retro, approachable, expressive, whimsical, humanized, rounded, monoline, soft terminals, tall caps, compact.
A compact, monoline sans with rounded construction and softly finished terminals. Uppercase letters are tall and airy with generous counters, while the lowercase is small and compact, creating a pronounced scale contrast between cases. Strokes stay even and smooth with minimal modulation, and curves tend toward near-circular bowls (notably in C, O, and Q) paired with simplified joins. Overall spacing and proportions read slightly irregular in a deliberate, humanized way, giving the alphabet a lively rhythm.
Best suited to short display text such as headlines, posters, packaging, and playful branding where personality matters more than strict neutrality. It can work well for children’s or hobby-oriented materials, and for logotypes that benefit from tall, rounded capitals. For longer passages, the very small lowercase may read more stylized than purely utilitarian.
The face feels cheerful and informal, with a quirky, handmade tone that stays clean rather than messy. Its tall, rounded caps and tiny lowercase add a whimsical, storybook-like cadence that can feel retro without becoming overtly themed.
The design appears intended to deliver a friendly, characterful sans built from simple rounded shapes, emphasizing charm and approachability. By pairing tall uppercase forms with a compact lowercase, it creates a distinctive voice for display typography and casual communication.
The numerals follow the same softened geometry, with simple forms and rounded corners that keep them approachable. The mix of very open uppercase shapes and condensed, small lowercase produces a distinctive typographic color that is especially noticeable in mixed-case settings.