Sans Normal Budad 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web content, editorial, signage, presentations, neutral, modern, clean, friendly, corporate, versatility, clarity, neutrality, modern utility, approachability, rounded, open apertures, even rhythm, high legibility, geometric-leaning.
This typeface is a clean sans with gently rounded, geometric-leaning forms and even, steady stroke weight. Curves are smooth and circular, with open counters and clear joins that keep letters readable at a range of sizes. Terminals are mostly straight or softly rounded, and the overall proportions feel balanced without extreme narrowness or wide expansion. Numerals and capitals share the same straightforward construction, producing a consistent, tidy texture in lines of text.
It works well for interface copy, web and app typography, and general-purpose editorial text where clarity and neutrality are priorities. The simple, open shapes also suit signage and wayfinding at medium sizes, and it can serve reliably for decks, reports, and brand supporting typography where a modern sans is needed without strong stylistic emphasis.
The overall tone is neutral and contemporary, with a calm, utilitarian character. Its rounded shapes add a mild friendliness without becoming playful, making it feel professional and approachable. The steady rhythm and clear letterforms give it a dependable, no-nonsense voice suited to everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and an unobtrusive texture. Its rounded, geometric touches suggest a goal of contemporary friendliness while maintaining a professional, broadly applicable voice.
In text settings, spacing appears comfortable and not overly tight, supporting a smooth reading flow. The mix of circular and straight elements feels well-harmonized, giving headings a crisp presence while keeping paragraphs visually quiet and controlled.