Sans Normal Pyban 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink and 'Creata' by Ivan Petrov (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, bold, approachable, retro, impact, friendliness, playfulness, branding, legibility, rounded, soft, chunky, bubbly, compact.
A heavy, rounded sans with soft terminals and generously curved joins that create a smooth, chunky silhouette. Counters are compact and often rounded-rectangular, while curves (C, G, O, S) read as broad and even, giving the face a sturdy, inflated feel. The uppercase is wide and stable, and the lowercase maintains a consistent, simplified construction with minimal modulation and no sharp interior details. Numerals are similarly robust and rounded, with clear, straightforward shapes intended to hold up at large sizes.
Best suited for display settings where strong presence and friendliness matter: headlines, posters, brand marks, packaging, and attention-grabbing signage. It can also work for short UI labels or badges when a soft, welcoming voice is desired, but its heavy build favors larger sizes over extended reading.
The overall tone is warm and upbeat, with a slightly cartoonish, mid-century/retro friendliness. Its thick, cushioned forms feel confident and informal, leaning toward fun and approachability rather than neutrality or technical precision.
The design appears intended to deliver maximum impact with an inviting, rounded character—prioritizing bold legibility, simple geometry, and a playful voice for branding and display typography.
Wide proportions and rounded corners make spacing feel open and relaxed, while the dense strokes keep words visually prominent. The design emphasizes smoothness over crispness, with corners and diagonals softened to match the overall rounded rhythm.