Sans Normal Kabuh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Flink Neue' by Identity Letters, 'Avenir Next World' by Linotype, and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, friendly, confident, modern, impact, motion, approachability, modern clarity, rounded, slanted, compact, chunky, soft-cornered.
A heavy, slanted sans with broad, rounded curves and compact interiors that keep counters relatively tight. Strokes feel uniformly weighty with smooth joins and a slightly condensed, forward-leaning rhythm. Uppercase forms are clean and sturdy, while lowercase maintains simple, single-storey construction where applicable, reinforcing an informal, contemporary texture. Numerals are bold and open, with a clear, straightforward geometry that matches the letterforms.
Best suited to headlines, punchy brand statements, and short-to-medium blocks where emphasis and momentum are desired. It works well for packaging, promotional graphics, and sports or lifestyle contexts where a bold, modern voice is needed.
The overall tone is energetic and contemporary, with a forward motion that reads as active and assertive rather than delicate. Rounded shaping and smooth terminals soften the weight, giving it a friendly, approachable presence suited to upbeat messaging.
The design appears intended to deliver a bold, fast-moving sans style that remains friendly through rounded forms and consistent, sturdy construction. It prioritizes impact and contemporary clarity over delicate detail, aiming for confident display performance in branding and promotional typography.
The combination of strong weight and slant produces high visual momentum, especially in longer lines of text. Tight counters and compact shaping make it most effective when given comfortable size and spacing, particularly in dense paragraphs.