Serif Normal Ifmuv 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, longform, branding, classic, literary, formal, authoritative, refined, readability, tradition, credibility, versatility, bracketed, oldstyle, calligraphic, organic, bookish.
This is a traditional text serif with bracketed serifs and softly modulated strokes that suggest a calligraphic underpinning. Curves are full and rounded (notably in C, G, O, and Q), while verticals remain steady, giving a calm, even typographic color in continuous reading. Terminals tend toward tapered, slightly sheared finishes, and the joins and bowls feel organically drawn rather than strictly geometric. Proportions are balanced with a moderate x-height and generous internal counters, and spacing reads open and orderly in both uppercase and lowercase.
Well-suited to body text in books, essays, and editorial layouts where an even reading rhythm and traditional texture are desired. It can also support formal branding, reports, and institutional communications, and scales up cleanly for headlines that need a classic, composed serif presence.
The overall tone is classic and bookish, projecting credibility and restraint. Its gently traditional detailing and measured rhythm create a familiar, literary voice suited to serious, editorial contexts without feeling overly ornate.
The design appears intended as a dependable, conventional serif for sustained reading, emphasizing clarity, familiar proportions, and a refined, historically rooted tone. Its restrained contrast and bracketed serifs aim to deliver comfort and authority across a wide range of text sizes.
Uppercase forms have dignified, moderately wide stances and clear serif articulation, while the lowercase maintains an approachable texture with round, open shapes. Numerals appear lining with consistent weight and straightforward forms, aligning well with the text style rather than a display-first personality.