Slab Square Asrig 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, signage, packaging, industrial, mechanical, vintage, rigid, formal, geometric construction, industrial tone, display impact, systematic rhythm, angular, boxy, monolinear, stencil-like, orthogonal.
A rigid, orthogonal slab-serif with predominantly straight strokes, squared corners, and flat terminals that read as machined and architectural. Stems are fairly even in thickness with modest contrast, and the serifs appear as sturdy rectangular blocks, often extended into bracketless, right-angled joins. Many forms feel constructed on a grid: counters are boxy, curves are minimized, and diagonals are used sparingly, producing a tight, condensed rhythm across words. The texture is crisp and high-contrast against the page due to sharp inner corners and narrow apertures.
Best suited to display settings where its angular construction and slab terminals can read as intentional design: posters, titles, wordmarks, labels, and signage. It can also work for short technical or thematic text (e.g., exhibit captions or product callouts) where a mechanical, crafted texture is desirable, rather than for long-form reading.
The overall tone is mechanical and vintage-technical, evoking utilitarian signage, workshop labeling, and early industrial print. Its disciplined geometry and squared detailing lend a stern, procedural mood rather than a friendly or conversational one.
The design appears aimed at translating slab-serif sturdiness into a highly geometric, square-built system with a deliberately engineered feel. It prioritizes distinctive, constructed forms and a consistent rectilinear language to create an unmistakably industrial display voice.
In running text the pronounced right angles and frequent vertical strokes create a strong picket-fence cadence, with distinctive, engineered lettershapes that prioritize character over smooth readability. The squared punctuation and numerals match the same constructed aesthetic, reinforcing a consistent, modular voice.