Sans Superellipse Yivo 2 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, packaging, retro, industrial, sporty, assertive, playful, impact, distinctiveness, durability, brand voice, headline power, blocky, stencil-like, rounded, ink-trap, compact.
A heavy, block-built sans with rounded-rectangle (superelliptic) bowls and an overall squared geometry softened by large corner radii. Strokes are massive and uniform in feel, with small horizontal notches and slotted joins that read like built-in ink traps or stencil breaks, especially noticeable in counters and at stroke intersections. Terminals are clean and blunt, curves stay tight and controlled, and the punctuation-free sample shows dense, dark text color with short ascenders and descenders relative to the large caps and broad letterforms.
Best suited for short, high-impact settings such as headlines, posters, sports/entertainment branding, packaging, and logo wordmarks where its chunky forms and distinctive notches can be appreciated. It also works well for signage or labels at large sizes, where the rounded-square construction reads clearly and consistently.
The face projects a loud, confident tone with a retro-tech and sporty edge. Its chunky silhouettes and intentional cut-ins give it a manufactured, engineered personality—more “badge and headline” than “quiet reading.” The rounded corners keep it approachable and a bit playful despite the commanding weight.
Likely designed to deliver maximum visual punch with a cohesive rounded-rectangle construction, while using deliberate cut-ins to prevent fills from clogging and to add a signature industrial texture. The overall design prioritizes instant recognition and a strong graphic presence in display typography.
Counters tend to be small and squarish, so spacing and word shapes become a major part of legibility at smaller sizes. The numerals and capitals feel especially suited to bold statements, while the distinctive internal cutaways create a recognizable texture when set in blocks of text.