Sans Normal Asmob 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marcher' by Horizon Type and 'Accia Sans' by Mint Type (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, friendly, clean, corporate, versatility, readability, modernity, neutrality, clarity, geometric, rounded, monoline, open counters, crisp terminals.
A clean, geometric sans with largely monoline strokes and smoothly rounded bowls. Curves are built from near-circular forms, paired with straight-sided verticals that keep the rhythm steady and even. Terminals are mostly horizontal or vertical with minimal shaping, and counters stay open and clear. The lowercase shows simple, single-storey forms (notably a and g) with generous apertures, while numerals are straightforward and evenly proportioned for consistent texture in running text.
Well suited for interface copy, product pages, dashboards, and general-purpose graphic design where clarity and an even typographic color matter. The geometric, open forms also work well for signage, headings, and brand systems aiming for a modern, straightforward presence.
The overall tone is contemporary and matter-of-fact, with a mild friendliness coming from the round construction and open counters. It reads as practical and approachable rather than stylized, giving a calm, modern voice suited to everyday communication.
The design appears intended as a versatile geometric sans that prioritizes clarity, regular rhythm, and broad usability. Its restrained detailing and open shapes suggest an aim toward dependable readability across both display lines and longer text blocks.
Uppercase forms feel balanced and stable, with round letters (C, G, O, Q) staying very circular and diagonals (V, W, X, Y) kept crisp and direct. In text, spacing appears even and the shapes maintain a consistent color without sharp contrast or calligraphic influence.