Serif Normal Lulow 1 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Acreva' by Andfonts and 'Acta Pro', 'Cotford', 'Glosa Headline', 'Nitida Text Plus', 'Prumo Banner', and 'Prumo Text' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book titling, posters, branding, authoritative, classic, formal, scholarly, tradition, authority, readability, impact, bracketed, transitional, crisp, robust, ink-trap free.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs. The capitals are wide and steady with strong vertical stress and clean, tapered joins, while the lowercase shows a moderate x-height and rounded bowls that stay compact and controlled. Counters are relatively tight for the weight, giving a dense, assertive texture; terminals tend to finish with clear serifed endings rather than soft teardrops. Numerals are sturdy and high-contrast, with traditional shapes (notably a rounded, old-style feel in some curves) that match the heavy color of the letters.
Best suited to display and editorial settings where a strong, traditional serif presence is desirable—headlines, book and magazine titling, pull quotes, and brand marks that want gravitas. The dense stroke color and high contrast also make it effective for posters and packaging where a classic, authoritative tone is needed.
The overall tone is classic and institutional, with a confident, slightly traditional voice. Its strong contrast and firm serifs evoke established print typography—serious, dependable, and suited to formal communication.
The design appears intended to deliver a conventional, print-centric serif voice with heightened contrast and a heavier presence, balancing classic letterform conventions with a bold, attention-holding texture for prominent typography.
In text, the face produces a dark, even typographic color with clear word shapes, aided by distinct serifs and stable verticals. Round letters (O, C, G, e, o) keep a controlled ovality, and diagonals (V, W, X, y) are sharply cut, reinforcing a crisp, print-forward rhythm.