Sans Normal Laril 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra; 'Nexa' by Fontfabric; 'Chronica Pro', 'Filson Pro', and 'Filson Soft' by Mostardesign; and 'Mazzard' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, confident, energetic, modern, assertive, impact, momentum, modernity, clarity, branding, slanted, geometric, rounded, compact, high impact.
A heavy, slanted sans with a forward-leaning stance and rounded, geometric construction. Strokes are consistently thick with smooth joins and minimal modulation, producing dense, high-ink letterforms. Counters are fairly open for the weight, and curves (C, O, G, S) read as clean ellipses, while straight-sided forms (E, F, L, T) keep crisp terminals. Lowercase shows a single-storey a and g with straightforward, compact shapes, and the numerals are robust and highly legible with rounded bowls and strong diagonals.
This font is well suited to headline work where impact and speed are desired—posters, campaign graphics, sports or fitness branding, bold packaging, and attention-grabbing web hero text. It can also work for short subheads or labels when a strong, forward-leaning voice is needed.
The overall tone is bold and driven, with a fast, contemporary feel created by the pronounced slant and compact, muscular shapes. It conveys confidence and momentum, leaning toward sporty and promotional styling rather than quiet neutrality.
The design appears intended to deliver a modern, energetic italic voice with strong presence and clean geometry, prioritizing punchy readability and consistent, rounded forms for display-forward typography.
The rhythm is tight and uniform, with sturdy proportions and clear silhouettes that hold together well at large sizes. The slant is consistent across caps, lowercase, and figures, helping headlines feel cohesive and directional.