Sans Normal Anniv 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, neutral, clean, confident, clarity, approachability, modern branding, high impact, rounded, geometric, open counters, soft terminals, compact.
A solid, rounded sans with even stroke weight and smooth, geometric curves. Letterforms favor open apertures and generous counters, while joins and terminals read clean and slightly softened rather than sharply cut. Proportions feel contemporary and steady, with simple, straightforward construction in both uppercase and lowercase and clear, high-impact numerals suited to display sizes.
Works well for headlines, brand wordmarks, posters, and signage where a clean, contemporary sans is needed with a touch of softness. It can also serve UI labels and short blocks of text when strong contrast against the background and clear character shapes are priorities.
The overall tone is modern and approachable, projecting clarity without feeling clinical. Its rounded geometry adds a friendly, slightly informal warmth while staying neutral enough for broad editorial and brand use.
Designed to deliver a straightforward, contemporary sans presence with rounded, geometric cues that improve approachability. The emphasis appears to be on clarity, consistency, and high-impact readability in display and interface contexts.
The shapes maintain consistent rhythm across the set, with particularly clear circular forms and tidy diagonals that help keep dense text looking orderly. The sample text shows strong word-shape cohesion and an assertive color on the page, making it best where a confident, legible voice is desired.