Sans Normal Lirub 3 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, packaging, signage, sporty, assertive, modern, energetic, friendly, impact, speed, bold branding, display clarity, athletic tone, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with rounded, geometric construction and broad proportions. Strokes are consistently thick with minimal modulation, creating dense, compact counters and strong figure–ground contrast. Curves are smooth and circular (notably in O/C/G and numerals), while terminals are clean and blunt, giving letters a solid, blocklike silhouette. Overall spacing reads sturdy and slightly tight at display sizes, with a forward-leaning rhythm that emphasizes speed and impact.
Best suited to short-form, high-impact settings such as sports identities, event graphics, posters, and bold UI or in-app banners where clarity at large sizes matters. It can also work for punchy packaging callouts and signage, especially when a sense of motion and strength is desired.
The tone is punchy and confident, with a contemporary, athletic feel. Its slanted stance and thick shapes communicate motion and urgency, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver maximum emphasis with a fast, forward-leaning presence, pairing geometric roundness with thick strokes for immediate readability and strong visual punch in display contexts.
Distinctive forms include a single-storey lowercase a and g, a simple, rounded e, and a strong, symmetrical set of numerals that match the letters’ weight and slant. The punctuation in the sample (period and apostrophe) appears bold and clear, maintaining the same visual heft as the rest of the set.