Sans Normal Poriv 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Panton Rust' by Fontfabric, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, confident, playful, modern, approachable, approachability, impact, clarity, modernity, rounded, soft terminals, geometric, compact, smooth.
A heavy, rounded sans with smooth, even strokes and softly curved terminals. Letterforms lean toward geometric construction—circular bowls and broad arcs—tempered by slightly humanized shaping in joints and shoulders. Counters are generous and open, while curves are full and continuous, giving the alphabet a compact, sturdy footprint. Numerals match the same rounded, monoline rhythm with clear, simple silhouettes.
Well suited to headlines, branding marks, packaging, and promotional graphics where a warm, modern voice is needed. It can also work for UI labels and signage-style messaging when a sturdy, friendly emphasis is desired, especially at medium to large sizes.
The overall tone is friendly and upbeat, with a confident, contemporary presence. The rounded corners and inflated curves add warmth and a hint of playfulness, making the type feel inviting rather than severe.
Likely designed to provide a contemporary, approachable sans that combines geometric roundness with softened edges for high-impact display use. The consistent stroke behavior and roomy counters suggest an emphasis on clarity and friendliness in bold messaging.
The design favors clear silhouettes and consistent curvature, which helps individual characters read cleanly at larger sizes. The weight and rounded detailing give it a “soft block” look that stands out strongly in headings and short phrases.