Slab Contrasted Imru 7 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, editorial, packaging, branding, confident, vintage, assertive, warm, impact, readability, classic tone, print robustness, emphasis, bracketed, ink-trap, sturdy, compact, newsprint.
This typeface features heavy, bracketed slab serifs paired with a right-leaning italic stance. Strokes show clear, controlled modulation, with thick main stems and slightly tapered or thinned joins that keep counters open despite the weight. Terminals and serifs are broad and squared-off with soft rounding and subtle notch-like shaping at some joins, giving a slightly ink-conscious, print-forward feel. Proportions are generous and robust, with sturdy caps and a readable lowercase whose bowls and apertures stay clear in text.
It performs especially well in headlines, subheads, pull quotes, and poster-style typography where the heavy slabs and italic motion add impact. The strong letterforms also suit branding and packaging that needs a classic, trustworthy voice with a bit of dynamism.
The overall tone is bold and editorial, mixing a traditional slab-serif backbone with an energetic italic slant. It feels confident and slightly vintage—evoking newspapers, posters, and classic display typography—while remaining practical and legible.
The design appears intended to deliver a traditional slab-serif presence with added momentum from an italic slant, balancing strong display character with solid readability. Its shaping suggests attention to print behavior and text color, aiming for confident emphasis without sacrificing clarity.
The numerals are hefty and highly legible, with strong horizontals and pronounced curves that match the letter weight. In the text sample, the spacing and rhythm create a dense, authoritative texture suitable for emphatic settings.