Sans Normal Amdad 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Jouets' by Alffonts, 'Artegra Sans' by Artegra, 'Neufile Grotesk' by Halbfett, 'Cordillera' and 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, neutral, modern, corporate, friendly, clean, clarity, versatility, accessibility, system type, rounded, monoline, open counters, generous spacing, sturdy.
A rounded, monoline sans with smooth curves and clean terminals. Bowls and counters are notably open, with circular forms in O, C, and G that feel consistent and evenly drawn. Strokes stay steady with minimal modulation, and joins are simple and tidy, producing a stable, legible texture. Proportions lean broad with roomy interior space; numerals are similarly full and clear, and punctuation/diacritics read with straightforward, no-nonsense shapes.
This design suits interface labels and product UI where clarity and a calm presence are needed, as well as branding systems that want a modern, approachable sans. It also performs well for headlines, wayfinding/signage, and presentation typography thanks to its open shapes and steady, even color.
The overall tone is contemporary and restrained, balancing neutrality with a mild friendliness from the rounded geometry. It feels dependable and matter-of-fact rather than expressive, projecting clarity and approachability suitable for everyday communication.
The font appears designed to provide a versatile, contemporary sans voice with strong readability and an unobtrusive personality. Rounded construction and open counters suggest an intention to stay friendly and accessible while remaining clean enough for systematic, repeatable typographic use.
The sample text shows a smooth, even rhythm across mixed case, with generous counters helping maintain readability at display sizes. Curved letters maintain consistent roundness, while straight-sided forms stay crisp without sharp stylistic flourishes, keeping the voice consistent across the set.