Sans Normal Wubas 11 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: children’s, posters, packaging, headlines, stickers, playful, handmade, friendly, casual, youthful, approachability, handmade texture, playful display, informal branding, rounded, blobby, soft, chunky, informal.
A rounded, heavy sans with a distinctly hand-drawn feel. Strokes are thick and softly contoured with subtly irregular edges and terminals, giving a painted-marker or cut-paper impression rather than a mechanical outline. Curves are generously rounded, counters are open and slightly uneven, and many forms show gentle asymmetry. Proportions vary from glyph to glyph, with a lively rhythm in widths and curve shapes; straight strokes often have slight wobble, and joins are smooth and simplified.
Best suited to short-form display settings where personality matters: posters, playful headlines, kids and family-oriented materials, product packaging, and sticker/merch-style graphics. It can also work for brief pull quotes or UI labels when a friendly, informal tone is desired, but the chunky shapes and irregular rhythm make it more effective at larger sizes than in dense body text.
The overall tone is warm, approachable, and a bit mischievous. Its imperfect, organic construction reads as human and casual, leaning toward playful display use rather than formal, corporate typography.
The design appears intended to capture an approachable, hand-crafted look while staying within a clean sans structure. By keeping contrast low and corners rounded, it emphasizes softness and readability, while the deliberate irregularities add charm and spontaneity for expressive branding and display typography.
Letterforms favor simplified geometry and soft corners, producing strong silhouette recognition at larger sizes. The figures share the same informal, hand-rendered texture, with rounded shapes and slightly varied stroke endings that reinforce the homemade character.