Sans Normal Sumiv 6 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, signage, friendly, modern, playful, approachable, confident, approachability, clarity, impact, modernity, rounded, soft corners, compact, sturdy, clean.
A rounded, sturdy sans with softened terminals and gently squared curves that keep counters open and legible. Strokes are consistently heavy with smooth joins, and many letters show subtle tapering and rounding rather than sharp cuts. The proportions feel compact noticing slightly condensed uppercase and a solid, stable lowercase with clear bowls and straightforward construction. Numerals match the letterforms with rounded shoulders and simple, highly readable shapes.
This font works well for branding and packaging that needs a friendly, contemporary impression, as well as headlines and short paragraphs where weight and clarity matter. Its rounded forms also suit signage and promotional materials, where legibility at a distance and a welcoming tone are priorities.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded corners and buoyant curves. It reads as approachable and informal without becoming quirky, giving text a warm, confident voice that still feels clean and controlled.
The design appears intended to deliver a robust sans for attention-grabbing typography while maintaining an approachable, human tone through rounded terminals and open counters. It aims for clear readability with a smooth, modern texture that stays consistent across uppercase, lowercase, and numerals.
Round letters like C, O, and S maintain even rhythm and generous interior space, while verticals such as I, l, and t remain simple and sturdy. The lowercase shows a clear, functional feel, and the figures have a consistent weight and presence suited to display sizes and short runs of text.