Sans Normal Nomam 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'Afical' by Formatype Foundry, and 'CG Triumvirate' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, impactful, approachable, high impact, modern clarity, friendly display, brand presence, rounded, chunky, solid, soft, geometric.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Counters are generous for the weight, and joins are clean with minimal modulation, giving the letterforms a solid, even rhythm. Terminals are largely blunt and squared-off rather than tapered, while circular forms (O, C, G, e) stay open and clear at display sizes. The lowercase shows a single-storey a and g, compact shoulders, and sturdy stems that maintain consistent visual density across the set.
Best suited for display settings where weight and width can do the work—headlines, posters, brand marks, packaging, and attention-grabbing signage. It also performs well for short UI labels or section headers when a friendly, high-visibility voice is needed.
The overall tone is bold and upbeat, combining strong presence with softened geometry. It reads as contemporary and friendly rather than severe, making it feel approachable while still delivering high impact in headlines.
This font appears designed to deliver maximum visual punch with a rounded, modern character: strong, simple shapes for instant recognition, paired with open counters to preserve legibility at large sizes.
The figures are large and sturdy with simple, un-fussy construction; round numerals (0, 8, 9) keep wide apertures for clarity, and straight-sided forms (1, 4, 7) remain compact and stable. The sample text shows tight, even color across lines, emphasizing poster-like punch more than delicate nuance.