Sans Rounded Imsu 5 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, app branding, packaging, posters, kids content, friendly, modern, playful, clean, approachable, soften modernism, friendly legibility, contemporary branding, approachable ui, rounded, soft, geometric, open, airy.
A rounded, monoline sans with softly curved corners and consistently rounded terminals. The design favors simple geometric construction—near-circular bowls, smooth arcs, and vertical strokes with gentle curvature—creating an even, low-contrast texture in text. Counters are open and generous, and many joins resolve with continuous curves rather than sharp angles, giving the alphabet a fluid, slightly “drawn” feel while remaining tidy and legible.
This style works well for interface labels, product branding, packaging, and short-to-medium display text where a warm, rounded voice is desired. It also suits posters, educational materials, and playful editorial callouts that benefit from clarity paired with a friendly tone.
The overall tone is friendly and contemporary, with a lighthearted, welcoming character. Rounded endings and smooth curves make it feel informal and approachable, suited to upbeat communication without becoming overly decorative.
The design appears intended to provide a clean, contemporary sans that softens the usual geometric rigidity through rounded terminals and continuous curves. It aims for easy readability while projecting a welcoming, modern personality appropriate for consumer-facing and digital contexts.
Distinctive details include single-storey forms in the lowercase (notably a and g), a softly structured, looped feel in letters like m/n/u, and numerals that echo the same rounded, open construction. The rhythm is even and calm, with clear separation between characters that keeps longer lines readable.