Script Abmug 2 is a regular weight, very narrow, high contrast, upright, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, social posts, playful, whimsical, friendly, casual, handmade, handwritten feel, friendly tone, display impact, personal touch, brushy, looping, bouncy, rounded, expressive.
This typeface has a hand-drawn script feel with brush-pen modulation and crisp, high-contrast strokes. Letterforms are mostly upright with rounded terminals, occasional tapered entries/exits, and a lively, slightly irregular rhythm that preserves a handmade character. Forms alternate between simplified print-like shapes and more calligraphic constructions, creating a varied texture across words; spacing is open enough for readability while still keeping a fluid, written cadence.
It works well for short to medium display copy where a friendly handwritten voice is desired—such as invitations, greeting cards, boutique branding, product packaging, and social media graphics. It can also suit headings or pull quotes when paired with a neutral sans or serif for body text.
The overall tone is lighthearted and personable, like neat marker lettering in a journal. Its looping details and bouncy rhythm give it an informal charm that reads as approachable rather than formal or corporate.
The design appears intended to mimic natural brush handwriting while remaining clean and legible in set text. By balancing simple structures with occasional loops and flourishes, it aims to feel personal and expressive without becoming overly ornate.
Capitals are tall and attention-grabbing with simple, gestural construction, while lowercase includes several distinctive looped ascenders/descenders that add personality in running text. Numerals follow the same handwritten logic, with rounded bowls and soft joins that keep them consistent with the letters.