Serif Flared Upley 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, packaging, classic, literary, dignified, refined, text readability, classic revival, editorial tone, crafted detail, bracketed, oldstyle, calligraphic, rounded.
This serif features gently flared, bracketed stroke endings and softly cupped serifs that feel carved rather than sharply cut. Stroke contrast is moderate, with smooth transitions into terminals and a rounded, slightly calligraphic modulation throughout. Proportions are fairly traditional: broad capitals with steady spacing, a compact, readable lowercase, and oldstyle-style figures that sit comfortably in text. Curves (C, G, O, Q) are full and even, while diagonals (V, W, X, Y) retain crispness without becoming brittle.
It performs best in editorial and long-form settings such as books, essays, and magazine typography, where its moderate contrast and flared detailing add character without disrupting readability. It can also support premium branding and packaging that benefits from a traditional, literary tone, especially in headings and short display lines.
The overall tone is classic and bookish, with a measured, authoritative presence. It reads as polished and conservative, suited to conveying trust, tradition, and a quietly elevated voice rather than a trendy or overtly decorative one.
The likely intention is a contemporary interpretation of classic text serifs, emphasizing comfortable reading and a refined texture while adding subtle flare and softness at stroke endings for personality. It aims to balance tradition with a slightly more sculpted, crafted feel suitable for modern editorial design.
The design maintains a consistent rhythm across the alphabet, with smooth joins and restrained terminals that keep long passages calm and even. Descenders are noticeable but not extreme, and punctuation and numerals harmonize with the same softened serif logic for a cohesive page color.