Sans Normal Kedum 19 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Pastoral', 'FF Sanuk', 'FF Tisa Sans', and 'FF Tisa Sans Paneuropean' by FontFont; 'Andrew Samuels' by Samuelstype; and 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, confident, modern, friendly, impact, momentum, display, clarity, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with compact proportions and a smooth, rounded construction. Curves are broadly elliptical and counters are generous, giving letters like O, C, and G a clean, contemporary feel, while joins and terminals stay crisp and mostly straight-cut. The overall rhythm is tight and forward-leaning, with consistent stroke weight and sturdy verticals; the lowercase shows simple, single-storey forms (notably a and g) that reinforce an efficient, graphic silhouette. Numerals are similarly robust and highly legible, with simple geometry and minimal internal detailing.
Best suited to headlines, short statements, and branding where a strong, forward-leaning presence is desired. It works well for posters, packaging, sports and fitness graphics, and promotional materials that need high contrast against backgrounds and quick readability at a glance.
The forward slant and dense, rounded shapes create an energetic, action-oriented tone that reads as modern and approachable. It feels confident and promotional—more about impact and momentum than quiet neutrality—while still staying clean enough for straightforward communication.
The font appears intended as a high-impact, contemporary italic sans for display-driven typography, combining rounded geometric structure with a pronounced forward motion to communicate speed, confidence, and clarity in marketing and identity contexts.
The design leans on broad bowls and compact apertures, which helps maintain bold, solid word shapes at display sizes. In longer lines, the oblique angle and weight produce a strong typographic color that benefits from adequate spacing and breathing room.