Serif Normal Urrub 2 is a light, very narrow, low contrast, upright, short x-height font.
Keywords: book text, editorial, magazines, quotes, packaging, elegant, literary, classic, airy, refined, space saving, text setting, editorial tone, classic refinement, tall, condensed, delicate, bookish, calligraphic.
A tall, condensed serif with slender strokes and a calm, even texture. The letterforms show gently tapered stems and small, crisp bracketed serifs, with rounded bowls that stay narrow and vertical. Uppercase proportions are long and columnar, while the lowercase maintains a compact x-height with relatively prominent ascenders and descenders, giving lines a light, vertical rhythm. Spacing appears measured and consistent, supporting continuous reading without heavy contrast or abrupt stroke changes.
Well suited to long-form editorial settings where a refined, space-efficient serif is desirable, such as books, magazines, and literary journals. It can also work effectively for pull quotes, captions, and packaging or labeling that benefits from a classic, vertically oriented typographic voice.
The overall tone is poised and quietly traditional, evoking a literary, editorial feel. Its narrow, elongated proportions add a touch of sophistication and restraint, reading as elegant rather than decorative or loud.
The design appears intended as a conventional reading serif optimized for a narrow footprint and an elegant vertical presence, balancing traditional serif cues with a restrained, contemporary cleanliness in the stroke treatment.
Figures follow the same narrow, upright construction as the letters, with simple, open shapes that keep the set cohesive. Curved letters like C, G, O, and S stay controlled and upright, reinforcing a steady, formal cadence in text.