Print Bugam 2 is a light, narrow, medium contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, children’s, social graphics, casual, playful, handmade, friendly, whimsical, human warmth, casual voice, handmade texture, approachability, textured, irregular, organic, lively, sketchy.
This font has a hand-drawn print feel with slightly uneven strokes and gently irregular curves that preserve the character of pen-on-paper lettering. Proportions are compact with narrow bowls and a modest x-height, while counters stay open enough to keep forms readable. Stroke endings are blunt and a bit wobbly, and curves (notably in round letters and numerals) show subtle asymmetry and slight swelling that adds texture. Overall rhythm is lively and informal, with natural inconsistency in widths and joins that reads as intentionally handwritten rather than mechanically geometric.
It works well for short to medium text where a human, informal voice is desirable—such as packaging callouts, café menus, event posters, classroom materials, and social media graphics. It’s especially effective in headings, quotes, and annotations where the textured, hand-rendered look can be a feature rather than a distraction.
The tone is friendly and relaxed, with a playful, quirky energy that suggests quick notes, doodles, and casual labeling. Its imperfect outlines and bouncy rhythm make it feel personable and approachable, leaning more charming than polished.
The design appears intended to capture the spontaneity of handwritten print lettering while maintaining legible, familiar letterforms. It prioritizes warmth and personality through controlled irregularity, making it suitable for brands or projects that want an approachable, handcrafted tone.
Uppercase forms are simple and straightforward, while the lowercase introduces more character through varied terminals and slightly different stroke pressures across letters. Numerals follow the same handmade logic, keeping shapes clear but not rigidly standardized, which helps the set feel cohesive in informal settings.