Slab Normal Vida 6 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, book typography, newsletters, branding, classic, trustworthy, workmanlike, literary, readability, durability, clarity, versatility, slab serifs, rounded terminals, softened corners, open counters, even rhythm.
A sturdy slab-serif with broad, blocky serifs and softened joins that keep the texture friendly rather than rigid. Strokes stay largely even, producing a steady color on the page, while the serifs read as thick and supportive with subtly rounded corners. Proportions are practical and readable, with open counters and straightforward, upright construction; the lowercase shows a single-storey a and a compact, functional rhythm that holds together in text. Figures are clear and solid, matching the letters’ no-nonsense structure.
Well-suited for body text in editorial and book contexts where a firm serif presence and consistent texture support readability. It also works for headlines, labels, and brand systems that want a grounded, traditional voice without high-contrast delicacy.
The overall tone is traditional and dependable, with a lightly warm, printed feel. It suggests practical authority—appropriate for content that should feel established, clear, and easy to read without drawing attention to itself.
The design appears intended as a straightforward slab-serif workhorse: sturdy letterforms, even stroke logic, and unpretentious details aimed at reliable reading performance across sizes.
In the sample text, the face maintains consistent spacing and a stable baseline, creating an even paragraph texture. The softened slab details temper the industrial feel of the serifs, keeping the impression approachable for longer reading.