Sans Normal Vemum 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, energetic, approachability, informality, playfulness, display impact, rounded, soft, monoline, hand-drawn, bouncy.
This typeface is a slanted, rounded sans with thick, low-contrast strokes and softly terminated ends. Letterforms lean consistently to the right with an informal, hand-rendered regularity, while curves dominate the construction of bowls, counters, and joins. Proportions are open and generous, with simplified shapes and minimal detailing; some glyphs show subtle, sketch-like asymmetries that keep the rhythm lively rather than mechanical. Numerals match the alphabet’s soft geometry and maintain clear silhouettes at display sizes.
It works well for branding elements, packaging, posters, and headline typography where a friendly, informal tone is beneficial. It also suits social graphics, invitations, and short promotional copy, especially when paired with a more neutral text face for body content.
The overall tone is warm and conversational, with a playful, human feel that reads as informal and optimistic. Its buoyant slant and rounded shapes create an inviting voice suited to lighthearted or personable messaging rather than strict corporate formality.
The design appears intended to deliver an easygoing, approachable sans voice with a hand-drawn sensibility, combining bold presence with soft geometry for quick impact and a personable feel.
The slant, rounded terminals, and thick strokes give strong presence and smooth texture in short lines. In longer text, the energetic rhythm and variable-looking widths can add character but may feel more expressive than neutral, making it best used where personality is desired.