Sans Normal Asmes 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mute Devanagari' by Indian Type Foundry, 'Kirshaw' by Kirk Font Studio, and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: ui text, editorial, signage, branding, presentations, clean, neutral, modern, friendly, functional, versatility, legibility, modernization, clarity, neutrality, geometric, rounded, open apertures, even rhythm, crisp terminals.
This typeface presents a clean sans construction with predominantly circular and elliptical curves paired with straight, confident stems. Stroke modulation is minimal, giving the forms an even, steady color, while counters are generous and apertures stay open for clarity. Uppercase shapes feel broad and stable (notably the round letters like C, O, Q), and the lowercase keeps straightforward, single-storey forms where expected (such as a and g), contributing to a simple, contemporary texture. Terminals are crisp and unembellished, and the overall spacing reads balanced, producing an orderly rhythm in both the glyph grid and the text sample.
It suits general-purpose typography where clarity and a quiet, contemporary voice are needed—such as UI labels, product copy, reports, and presentation decks. Its clean shapes and open counters also make it a solid choice for signage and brand systems that prefer a straightforward, modern sans.
The overall tone is neutral and modern, aiming for approachability without becoming playful or stylized. Its rounded geometry and open forms lend a friendly clarity that feels at home in everyday interface and brand contexts.
The design appears intended as a versatile, do-it-all sans with geometric underpinning and high legibility at a range of sizes. It prioritizes consistency, clear counters, and an unobtrusive tone that can support many layouts without calling attention to itself.
Figures appear clear and uncomplicated with consistent proportions, and punctuation in the sample (colon, apostrophe, ampersand, question mark) matches the same restrained, sans manner. The letterforms maintain a cohesive geometric logic across uppercase and lowercase, keeping a calm, predictable reading flow.