Sans Normal Buloy 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Newbery Sans Pro' by Sudtipos and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, data display, modern, neutral, clean, functional, tech, everyday utility, clarity, system neutrality, readability, humanist, open, plainspoken, unobtrusive, workmanlike.
A clean, upright sans with smooth, largely monoline strokes and gently rounded joins. Curves are broad and open (notably in C, G, S, and the lowercase bowls), while terminals tend to finish with straightforward, slightly softened cuts. Uppercase proportions read balanced and stable, with a pointed A and a clear crossbar; the B and P have compact, tidy counters; and the R includes a practical diagonal leg. Lowercase forms are simple and familiar, with a two-storey a, single-storey g, and a straightforward t with a modest cross stroke; round letters like o and e keep generous apertures for clarity. Figures are plain and highly legible, with open shapes and consistent spacing suitable for continuous reading.
Well-suited for UI copy, documentation, and general-purpose body text where neutrality and legibility are priorities. It also fits product branding systems that need an unobtrusive workhorse sans, and performs comfortably in short headlines, labels, and wayfinding-style signage where quick recognition matters.
The overall tone is neutral and contemporary, emphasizing clarity over personality. It feels utilitarian and dependable, with a subtle human warmth from the open curves and softened endings, giving it a restrained, modern voice appropriate for everyday interface and editorial needs.
The design appears intended as a versatile, general-use sans: straightforward construction, consistent stroke behavior, and open forms aim for reliable readability across a wide range of sizes and contexts while maintaining a contemporary, no-nonsense aesthetic.
The rhythm is even and calm, with counters and apertures kept relatively open to preserve legibility at smaller sizes. Distinctive, unambiguous forms (especially in the numerals and similar-shaped letters) support scanning and dense text settings without drawing attention to the letterforms themselves.