Sans Superellipse Ikrub 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Thicker' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, punchy, playful, retro, sporty, cartoonish, maximum impact, retro display, friendly boldness, brand presence, blocky, rounded, soft corners, compact, impactful.
A heavy, block-leaning sans with rounded-rectangle (superellipse) construction throughout. Strokes are consistently thick with soft corners and broad, flattened curves that make counters feel compact and rectangular rather than circular. The uppercase is squat and assertive with wide, sturdy horizontals, while the lowercase shows a tall x-height and simplified shapes that keep the overall rhythm dense and even. Terminals are blunt, joins are sturdy, and figures follow the same chunky, rounded geometry for strong visual uniformity.
Best used for headlines, posters, and short, high-impact statements where its chunky silhouettes can dominate the layout. It also fits branding and packaging that aims for a bold, friendly presence, and works well for sports, streetwear, or event graphics where large-scale legibility and attitude matter most.
The tone is loud, friendly, and attention-grabbing, with a distinctly retro display feel. Its rounded mass and compact counters give it a playful, approachable voice while still reading as tough and sporty—well suited to designs that want bold personality without sharp aggression.
This design appears intended as a display sans that maximizes impact through dense black shapes and rounded-rectangle geometry. The goal seems to be instant readability at large sizes while projecting a playful, retro-leaning confidence suitable for bold messaging.
The narrow apertures and tight counters can start to fill in visually at smaller sizes, especially in text blocks, so it reads best when given space and size. Letterforms like the rounded C/G/O family and the slabby E/F/T emphasize a soft, poster-style geometry that stays consistent across letters and numerals.