Sans Normal Kemun 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, modern, sporty, confident, dynamic, friendly, impact, momentum, clarity, modernity, approachability, oblique, rounded, geometric, clean, punchy.
A heavy, oblique sans with broad, rounded contours and compact internal counters that keep the color dense on the page. Strokes are largely monolinear with smooth joins and softened terminals, producing an even, contemporary texture. Proportions lean slightly wide in the round letters, while diagonals and angled cuts create a forward-leaning rhythm that reads clearly at display sizes. Numerals share the same robust, rounded construction, with simple, open shapes and consistent weight.
Best suited to high-impact settings such as headlines, poster typography, brand marks, and promotional graphics where a strong, slanted voice is desirable. It can also work well for packaging and sports-leaning identities, as well as short UI callouts or labels when used at sufficiently large sizes.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests motion and momentum. Rounded geometry keeps it approachable, balancing the strong weight with a friendly, contemporary feel.
The design appears intended to deliver a modern, high-energy sans that combines geometric roundness with a strong oblique stance for emphasis. It prioritizes immediacy and punch—clear silhouettes, consistent stroke weight, and a cohesive, contemporary rhythm across letters and numerals.
The italic angle is pronounced enough to signal emphasis even in short words, and the dense weight makes spacing and counters especially important in small sizes. In the samples, the font maintains a steady baseline and a uniform, high-impact presence, with smooth curves and minimal detail competing for attention.