Sans Normal Ekreh 14 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, packaging, posters, elegant, airy, modern, refined, true italic, refinement, modernity, readable emphasis, editorial voice, calligraphic slant, tapered terminals, open counters, fluid curves, high readability.
A clean italic sans with gently modulated strokes and a consistent forward slant. Letterforms are built from smooth, rounded curves and open apertures, producing clear counters and an even texture in text. Terminals are tapered and slightly calligraphic rather than blunt, with occasional flicks on diagonals and joins that add motion without becoming decorative. Uppercase forms are simple and geometric in construction, while the lowercase introduces more character through single-storey shapes and softly curved descenders; numerals follow the same flowing, slightly humanist rhythm.
Well-suited to editorial typography, magazine leads, pull quotes, and sophisticated branding where an italic voice is needed without switching to a serif. It can also work for packaging and promotional graphics that benefit from a sleek, modern slant while remaining readable at moderate text sizes.
The overall tone feels polished and nimble—more editorial and contemporary than technical. Its slanted posture and tapered endings give it a sense of speed and sophistication, reading as calm, tasteful, and quietly expressive rather than loud or quirky.
The design appears intended to deliver an elegant italic companion with a modern, sans-based skeleton and subtle calligraphic influence. It aims for clarity and smooth rhythm in continuous text while offering enough distinctive italic detail to function as a primary display voice when needed.
In running text the spacing and open forms create a light, breathable color, with diagonals and rounded letters maintaining a smooth cadence. The italic is clearly drawn as a true italic style (not just obliqued), with distinctive constructions in letters like a, g, y, and the curved tails in Q and 9 contributing to its personality.