Sans Rounded Puba 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'European Soft Pro' by Bülent Yüksel (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, playful, approachable, easygoing, soften tone, add warmth, increase approachability, inject motion, rounded, soft, bouncy, informal, humanist.
A rounded, slanted sans with soft terminals and gently swollen strokes that keep contrast minimal. Forms are open and roomy, with broad curves and a relaxed, slightly bouncy baseline rhythm. Counters are generous, and joins tend to be smooth rather than sharp, giving letters a cushioned silhouette. Overall spacing feels comfortable and airy, supporting readable word shapes even with the lively, handwritten-like slant.
Well-suited to branding and packaging that benefits from an approachable voice, as well as short headlines, posters, and social media graphics where personality matters. It can work for brief UI labels or captions when a friendly, informal tone is desired, especially at medium to large sizes.
The tone is warm and personable, leaning informal and upbeat rather than strict or technical. Its rounded geometry and easy slant suggest friendliness and motion, making text feel conversational and light.
The design appears aimed at delivering a modern sans that feels welcoming and lively without becoming overly decorative. By combining open shapes, rounded terminals, and a consistent slant, it prioritizes a casual, expressive texture while retaining straightforward letterforms for practical use.
The uppercase maintains simple, clean constructions while the lowercase introduces more character through curved shoulders and soft-ended strokes, reinforcing an informal, human touch. Numerals follow the same rounded logic and remain clear at a glance, matching the alphabet’s soft, energetic rhythm.