Sans Normal Sobog 3 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, web content, product design, wayfinding, presentations, modern, clean, friendly, neutral, tech, clarity, versatility, neutrality, modernity, readability, geometric, open counters, rounded terminals, monolinear, high legibility.
A crisp sans with largely monolinear strokes and smoothly drawn curves. Letterforms lean toward geometric construction—rounds are close to circular and bowls are evenly tensioned—while straights stay firm and uncluttered. Apertures are generally open and counters are generous, supporting clear rhythm in text. Terminals read clean and slightly softened rather than sharply cut, and proportions feel balanced without extreme squareness or narrowness.
Well-suited to interface typography, web and app text, and general-purpose editorial or product copy where clean, dependable legibility is needed. Its even texture and open shapes also make it a solid choice for dashboards, forms, and short navigational labels, as well as straightforward branding systems that favor neutrality.
The overall tone is modern and matter-of-fact, with a calm, approachable clarity. It feels contemporary and functional rather than expressive, lending a subtle friendliness through its rounded shaping and open forms.
The design appears intended as a versatile everyday sans: uncomplicated, highly readable, and consistent across uppercase, lowercase, and figures. Its geometric leaning and softened finishing suggest an aim to feel contemporary and approachable while remaining strictly functional.
Uppercase forms present a steady, even color with straightforward joins and minimal optical quirks. Lowercase maintains a simple, readable skeleton with clear differentiation between similar shapes, and numerals follow the same restrained, uniform drawing for consistent UI-style setting.