Serif Normal Adra 10 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, luxury, posters, elegant, refined, dramatic, editorial, luxury voice, editorial clarity, display impact, modern classic, hairline serifs, didone-like, high waists, sharp terminals, crisp.
This typeface presents a crisp, high-contrast serif construction with hairline serifs and pronounced thick–thin modulation. Stems are slender and vertical, while curves transition into very fine connecting strokes, producing a bright, airy texture on the page. Serifs are sharp and minimally bracketed, and many letters show long, tapering terminals that emphasize precision. Proportions feel spacious with ample sidebearings and a poised, carefully balanced rhythm across capitals, lowercase, and numerals.
It performs best in large sizes where the fine hairlines and sharp serifs can remain clear—such as magazine headlines, fashion and beauty branding, premium packaging, invitations, and poster or campaign typography. In text settings, it is likely most effective for short passages, pull quotes, and titling where its contrast and spacing can contribute to an elegant reading rhythm.
The overall tone is polished and luxe, with a distinctly editorial sensibility. Its razor-thin details and clean verticality convey sophistication and a sense of high-end taste, while the strong contrast adds a controlled drama suited to display-forward settings.
The design intention appears to be a modern, editorial serif that prioritizes contrast, refinement, and visual glamour. Its detailing and spacing suggest it was drawn to deliver a sleek, upscale voice in display typography while remaining conventionally structured and readable.
The lowercase shows delicate joins and fine entry/exit strokes, giving words a graceful, calligraphic sparkle without becoming cursive. Numerals follow the same contrast logic, with thin cross-strokes and sharply tapered finishes that visually align with the letters.