Sans Contrasted Haju 3 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, sports branding, headlines, game ui, packaging, industrial, athletic, commanding, techno, utility, impact, ruggedness, machined look, display emphasis, branding, octagonal, chamfered, squared, blocky, compact.
A heavy, squared sans with prominent chamfered corners that create an octagonal, cut-metal silhouette. Strokes are largely rectangular and monolinear in feel, with crisp interior counters and occasional notch-like cut-ins that add a mechanical, stamped quality. Curves are minimized; rounded forms like O and C read as faceted polygons, and diagonals are straight and weighty. The lowercase follows the same geometric logic with a practical, built-from-blocks construction and compact apertures, producing a tight, dense texture in text.
Best suited to bold headlines, posters, logos, team or event branding, and packaging where a tough, mechanical voice is desirable. It can also work for interface titles in games or tech-themed designs, especially when set with generous tracking and ample line spacing.
The overall tone is rugged and assertive, evoking industrial labeling, athletic block lettering, and hard-edged sci‑fi interfaces. Its angular cuts and massed black shapes feel decisive and utilitarian rather than friendly or delicate.
The design appears intended to deliver maximum impact through compact, angular geometry and a machined aesthetic. By turning curves into facets and adding cutaway details, it aims for a strong, industrial display voice with clear, punchy shapes.
Distinctive cut corners and inset notches create strong letterform recognition at display sizes, but also generate a busy rhythm in long lines. The numerals match the faceted theme closely, reinforcing a consistent, engineered look across alphanumerics.