Sans Normal Sagol 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, quirky, casual, retro, hand-drawn, space-saving, approachability, distinctive voice, display impact, condensed, monoline, rounded, soft, tall.
A tall, tightly set sans with condensed proportions and a monoline stroke that stays visually even across stems and curves. Terminals are softly rounded and corners feel slightly eased, giving the shapes a gentle, informal finish rather than a sharp geometric bite. Round letters read as narrow ovals, while straight-sided forms keep a simple, vertical rhythm; overall spacing is compact with a lively, slightly uneven texture that suggests a drawn or cut-out influence while remaining consistent across the set.
Works best for headlines, posters, and short bursts of text where its condensed width helps fit more characters per line while maintaining strong presence. It also suits packaging, branding, and signage that benefit from a friendly, slightly quirky voice and a compact horizontal footprint.
The tone is approachable and a bit eccentric—playful without becoming childish. Its narrow, elongated shapes create a brisk, energetic rhythm, while the rounded endings keep it warm and friendly. The overall feel leans retro and handmade, suited to expressive display settings that still need clear letterforms.
The design appears intended to offer a characterful condensed sans that feels informal and human while staying straightforward and readable. It emphasizes a tall silhouette, rounded terminals, and simple construction to create a distinctive display texture without relying on high contrast or ornate details.
Distinctive narrow capitals and looped bowls create a recognizable silhouette at headline sizes, and the numerals share the same tall, compact character. The punctuation and dots appear bold and clean, reinforcing legibility in short text bursts.