Sans Normal Umlag 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, presentation, signage, clean, modern, calm, airy, refined, clarity, neutrality, versatility, modernity, monolinear, open apertures, smooth curves, crisp terminals, generous spacing.
A clean, low-stress sans with smooth circular construction and subtly tapered joins that keep curves from feeling mechanical. Strokes stay consistent overall, with gentle contrast in rounded letters and crisp, squared-off terminals on many straight strokes. Counters are roomy and apertures stay open, giving the design a bright, breathable texture. Uppercase forms are straightforward and geometric, while the lowercase mixes simple bowls with softly drawn curves; the numerals follow the same light, open rhythm with large interior spaces.
Works well for user interfaces, dashboards, and product copy where clean forms and open counters aid quick scanning. The even rhythm and polished simplicity also suit editorial subheads, presentations, and minimalist branding systems, and it can hold up in larger-scale signage where its rounded geometry reads crisply.
The tone is contemporary and unobtrusive, prioritizing clarity over personality. Its generous air and smooth geometry feel calm and refined, suitable for interfaces and editorial settings that want neutrality with a touch of polish.
Likely intended as a versatile, modern sans for general-purpose typography, balancing geometric clarity with subtle optical adjustments to keep curves smooth and spacing even across mixed-case text and numerals.
The round letters (C, G, O, Q) emphasize near-circular bowls, and the overall rhythm favors even spacing and clear internal shapes. Diacritics are not shown; punctuation is limited in the sample, but the ampersand matches the same restrained, rounded logic.