Sans Normal Efnew 12 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui design, branding, headlines, posters, signage, modern, clean, calm, technical, airy, clarity, modernization, efficiency, neutrality, geometric, monolinear, rounded, oblique, open counters.
A streamlined oblique sans with monoline strokes and gently rounded terminals. Letterforms lean consistently, with spacious proportions and open apertures that keep counters clear in both uppercase and lowercase. Curves are smooth and near-geometric, while straight strokes stay crisp; joins and transitions remain understated, producing an even, quiet rhythm across the alphabet and figures. Numerals follow the same restrained construction, with simple silhouettes and minimal stroke modulation.
It works well where a crisp, contemporary oblique sans is needed—interface labels, product branding, and editorial or promotional headlines. The open counters and even stroke weight also make it suitable for short to medium text blocks, especially in layouts that benefit from an airy, modern texture.
The overall tone is modern and composed, with a slightly forward-leaning energy that reads as efficient rather than expressive. Its openness and smooth geometry give it a neutral, contemporary feel suited to clean communication.
The design appears intended as a clean, forward-leaning sans for contemporary settings, emphasizing smooth geometry, clarity, and a consistent oblique stance without decorative features.
The oblique angle is carried uniformly through caps, lowercase, and numerals, and spacing appears generous, contributing to a light, breathable texture in text. Round letters (like O/Q/C) feel especially smooth and known-by-the-circle, while diagonals (V/W/X/Y) maintain a consistent slant and straightforward construction.