Serif Normal Reta 10 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, book text, headlines, pull quotes, branding, traditional, literary, formal, confident, warm, readability, emphasis, editorial tone, classic authority, bracketed, wedge serif, calligraphic, oldstyle, lively.
A robust italic serif with bracketed, wedge-like serifs and a strong rightward slant. Strokes show moderate contrast with rounded joins and soft terminals, giving the letterforms a slightly calligraphic, oldstyle feel. Counters are fairly open and the curves are full, while capitals have a broad, weighty presence. The italic construction is consistent across letters and figures, producing a steady rhythm and a dense, print-ready color in text.
Well suited to editorial layouts, book typography, and other long-form contexts that benefit from a traditional serif voice with strong emphasis. It can also serve effectively in headings, pull quotes, and packaging or branding where an expressive italic is desired.
The overall tone is classic and literary, with an assertive, editorial voice. Its heavy italic stance reads as energetic and emphatic while still feeling rooted in traditional book typography. The shapes suggest a warm, established character rather than a sharp or ultra-modern one.
Likely drawn to provide a conventional serif foundation with an italic that carries noticeable emphasis and personality. The design balances traditional proportions and serif detailing with a heavier presence to hold up in display and editorial settings.
The numerals and lowercase maintain the same confident italic motion, with visibly softened corners and sturdy serifs that help unify lines of text. Spacing appears comfortable for continuous reading, and the strong diagonals add momentum in headings and pull quotes.