Sans Normal Demek 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, branding, signage, editorial, clean, modern, neutral, approachable, functional, everyday readability, neutral utility, friendly modernity, monolinear, rounded, open counters, humanist, soft terminals.
A monolinear sans with gently rounded curves and soft, mostly straight-cut terminals. The proportions feel balanced and contemporary, with open apertures on letters like C, S, and e, and generous internal counters that keep forms clear at text sizes. Uppercase shapes are straightforward and geometric-leaning, while the lowercase introduces a mild humanist rhythm through slightly varied joins and friendly rounding. Numerals are simple and readable, matching the letterforms’ even stroke behavior and calm spacing.
This face works well for interface text, product copy, and general-purpose typography where clarity and a steady reading rhythm are priorities. It also suits contemporary branding and wayfinding systems that benefit from a neutral, approachable sans, and it can carry editorial layouts comfortably when set with adequate leading.
The overall tone is clean and modern without feeling sterile, projecting a calm, everyday practicality. Its rounded details and open shapes give it an approachable, user-friendly character suited to informational settings.
The design appears intended as a versatile, all-around sans optimized for clear communication, pairing geometric cleanliness with subtle softness to stay friendly in continuous reading.
Round letters (O, Q) read smoothly and nearly circular, while diagonals (V, W, Y) are crisp and stable, creating a consistent texture in mixed text. Ascenders and descenders are clear but not exaggerated, helping paragraphs maintain an even, tidy color.