Print Umruf 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: packaging, posters, branding, social media, quotes, casual, friendly, lively, handmade, retro, handmade feel, casual clarity, friendly branding, quick note look, brushy, rounded, looping, playful, compact.
A slanted, handwritten print with smooth, brush-like strokes and softly rounded terminals. Letterforms are narrow and compact, with a modest x-height and gently variable widths that create an animated rhythm across words. Strokes stay fairly even overall, relying on subtle swelling at curves and turns rather than sharp contrast. The character set shows frequent looped entries/exits and occasional flourished forms (notably in capitals and the descenders), keeping the texture energetic but readable at display and medium text sizes.
Well-suited to packaging, café or boutique branding, posters, and social media graphics where a friendly, handcrafted impression is desired. It also works nicely for pull quotes, invitations, and short copy where the lively slant and compact forms add personality without becoming overly ornamental.
The tone is informal and personable, like quick marker lettering cleaned up for consistent reuse. Its upbeat motion and rounded shapes feel approachable and slightly retro, lending a light, conversational voice to headlines and short passages.
The design appears intended to capture the immediacy of casual brush writing while keeping letterforms consistent enough for repeated, practical use. It balances expressive loops and a quick rhythm with a controlled stroke to remain legible in common display applications.
Spacing appears moderately tight, which reinforces the compact, speedy feel; a bit of extra tracking can help in longer lines. Uppercase forms are expressive and somewhat simplified, while lowercase and figures maintain a steady, handwritten cadence with prominent descenders in letters like g, j, p, q, and y.