Script Juja 10 is a regular weight, very narrow, very high contrast, italic, very short x-height font visually similar to 'Spring Everyday' by Yoga Letter (names referenced only for comparison).
Keywords: wedding, invitations, branding, packaging, headlines, elegant, romantic, playful, vintage, whimsical, calligraphy, flourish, elegance, personality, display, swashy, looped, calligraphic, brushed, flourished.
A flowing script with pronounced thick–thin modulation and a strong rightward slant. Letterforms are built from smooth, brush-like strokes that taper into fine hairlines and finish with generous loops, curls, and occasional entry/exit swashes. Capitals are especially decorative with tall ascenders and dramatic curves, while the lowercase shows compact bowls and a relatively small x-height, creating a lively vertical rhythm. Overall spacing and widths vary naturally, reinforcing a hand-drawn cadence while keeping shapes consistently rounded and polished.
Well-suited to wedding and event invitations, boutique branding, packaging, and expressive headlines where the swashy capitals can lead. It works best at display sizes or short phrases, where the fine hairlines and tight x-height remain clear and the decorative rhythm can be appreciated.
The font conveys a refined, romantic tone with a lighthearted, storybook charm. Its looping terminals and expressive capitals add a sense of celebration and personality, making text feel friendly yet formal enough for special-occasion styling.
Designed to emulate a confident, calligraphic hand with brush-pen contrast and decorative looping forms. The intent appears to balance legibility with flourish, offering an expressive script that feels crafted and upscale for display-driven typography.
The strongest visual emphasis comes from the contrasty downstrokes and the extended ascenders/descenders, which create an airy texture between words. Numerals follow the same calligraphic logic with curved forms and tapered ends, helping mixed text retain a cohesive, handwritten feel.