Sans Normal Komas 3 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, ui labels, sporty, dynamic, modern, confident, energetic, convey motion, increase impact, modernize tone, improve clarity, oblique, geometric, rounded, clean, slanted.
A slanted sans with sturdy, evenly weighted strokes and smooth, rounded terminals. The forms lean forward with a consistent oblique angle, combining broadly geometric curves (notably in C/G/O) with compact, simplified joins. Counters are fairly open and the spacing feels practical and even, while the lowercase shows a relatively tall x-height and short extenders for a dense, efficient text color. Numerals follow the same sturdy construction, with clear, uncomplicated shapes and minimal contrast between thick and thin parts.
This font suits branding and headline work where a sense of speed and confidence is desirable, such as sports, fitness, and contemporary retail. It can also perform well in UI labels, navigation, and short blocks of text where clarity and a compact rhythm are helpful, particularly at medium to larger sizes.
The overall tone is brisk and assertive, with a forward-leaning stance that suggests motion and decisiveness. Its clean, rounded geometry keeps the voice contemporary and approachable rather than sharp or technical, making it feel energetic without becoming aggressive.
The design appears intended as a contemporary, motion-forward sans that balances geometric clarity with friendly rounding. It prioritizes impact and immediacy in display settings while keeping forms straightforward enough for functional, everyday typographic use.
Uppercase shapes read solid and signage-like, while the lowercase introduces a more compact rhythm that supports continuous reading. The italic construction appears integral rather than a simple slant, with letterforms maintaining coherent proportions and consistent stroke endings across the set.