Sans Other Abruk 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, titles, packaging, events, gothic, spooky, playful, vintage, storybook, thematic display, dramatic impact, retro flavor, hand-cut feel, angular, chiseled, wavy, heavy, irregular.
A chunky display face built from broad, low-contrast strokes with irregular, faceted contours. Counters are small and often off-center, and many terminals pinch into shallow points or notch-like cuts that create a chiseled, wavering edge. The overall silhouette feels slightly inflated and hand-shaped rather than strictly geometric, with lively width changes from glyph to glyph and compact internal spacing that reinforces its dense color.
Best suited to short display settings such as headlines, posters, cover titles, themed event graphics, and packaging where a bold, characterful wordmark is needed. It also works for Halloween or fantasy-themed materials and anywhere a deliberately rough, hand-cut texture is part of the visual identity.
The texture reads theatrical and slightly ominous, with a gothic-cartoon flavor that can swing between spooky and playful. Its uneven, cutout-like rhythm suggests fantasy, folklore, and retro poster lettering more than neutral modern typography.
The design appears intended to deliver maximum presence with a distinctive, jagged silhouette—evoking carved or cut lettering while staying solid and highly graphic. Its exaggerated shapes and lively irregularity prioritize personality and atmosphere over continuous-text readability.
In the sample text, the heavy shapes and tight counters create strong impact but can reduce clarity at smaller sizes, especially in dense lines. The jagged notches and pinched joins become the defining feature, so generous tracking and headline sizing help preserve legibility and keep the texture intentional.