Sans Normal Isdi 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Arlen' by Groteskly Yours and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, chunky, friendly, retro, punchy, impact, approachability, display clarity, retro appeal, brand voice, rounded, soft corners, bulky, compact counters, billboard.
This typeface uses hefty, rounded sans forms with softly blunted corners and broad, open silhouettes. Curves are built from smooth, near-elliptical bowls, while straights remain thick and steady, creating a sturdy, poster-like texture. Counters are generally compact and circular (notably in O, o, e), and joins on letters like n, m, and h read as solid, continuous blocks rather than delicate transitions. The lowercase shows a single-storey a with a strong, rounded bowl, a simple single-storey g with a compact ear, and a large, prominent dot on i/j, reinforcing an approachable, simplified construction. Numerals are similarly weighty and rounded, with an especially full 8 and a wide, stable 0.
It’s well suited to headlines, posters, and short bursts of copy where impact and friendliness matter. The wide, rounded forms also make it a good fit for packaging, brand marks, event signage, and playful digital banners where a strong, approachable voice is needed.
The overall tone is bold and upbeat, with a friendly, slightly cartoonish warmth that feels energetic rather than formal. Its inflated shapes and compact counters suggest a retro-pop sensibility, leaning toward fun, accessible messaging and attention-grabbing display use.
The design appears intended as a high-impact rounded sans for display typography, prioritizing immediate legibility at large sizes and a cheerful, approachable personality. Its simplified, geometric letterforms and robust strokes aim to create a confident, pop-forward texture in branding and promotional settings.
The heavy weight and soft geometry create strong word shapes at large sizes, while the dense interior spaces in letters like e, a, s, and 8 may fill in at smaller sizes. The design keeps terminals blunt and uncomplicated, producing a consistent, blocky rhythm across both caps and lowercase.